Top 5 Fashion Games on iOS in Brazil: Q1 2025 Performance

In the first quarter of 2025, the fashion gaming landscape on iOS in Brazil showcased intriguing trends across the top five applications. Here’s a closer look at their performance metrics, based on data from Sensor Tower.

Skincare Time: Makeover ASMR by DO VAN HUY started the quarter with a notable decline in revenue, dropping from $18 to $7K by late February, before reaching zero by March. Downloads showed an initial decrease from 21.9K to 5.4K but rebounded to 8.3K by March, while active users fell from 35.8K to 19.4K, recovering slightly to 22.1K.

Merge Fashion: Romance Story by Wind's Choice Tech Limited saw a positive revenue trend, starting at $159 and peaking at $1.2K by late March. Downloads fluctuated, with a peak of 15.7K mid-January and a low of 6.7K by March’s end. Active users mirrored this, rising from 4.2K to 20.1K and stabilizing around 15.3K.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained consistent revenue, hovering around $523 to $290 throughout the quarter. Downloads remained stable, averaging around 10K weekly, while active users slightly decreased from 134K to 117K.

Satiszone: Perfect ASMR Tidy by Sonat Joint Stock Company experienced modest revenue growth, starting at $6 and reaching $48 by March. Downloads peaked at 14.1K in early February before dropping to 3.4K. Active users increased from 8K to 39.3K, ending the quarter at 29.4K.

Project Makeover by Magic Tavern, Inc. saw revenue fluctuating between $8.4K and $2.4K. Downloads started at 9.4K, dropping significantly to 1.3K. Active users saw a decline from 45.6K to 21.9K by the end of the quarter.

These insights are derived from Sensor Tower’s comprehensive data analytics, providing a snapshot of the evolving fashion game market in Brazil for Q1 2025. For more detailed analytics and insights, visit Sensor Tower.